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 AI, Augmented & Virtual Reality with Ambarish Mitra, CEO of Blippar 

AI, Augmented & Virtual Reality with Ambarish Mitra, CEO of Blippar 

I thought I’d write a quick update of highlights from the Ad:Tech London event run on the 13th and 14th October at Olympia. The conference has  free or priced attendance options. As a start-up, I unapologetically went for the free one. 

The event is self-titled as “The event for modern marketing & media”. There were some really good speakers and plenty of theatres and sessions to choose from. It also featured an evening event in Notting Hill with Norman Jay DJ’ing, who is an absolute legend. So far, so trendy media land.

I listened to key notes from Pete Blackshaw, Global Head of Digital & Social at Nestle on his session on Innovation, Ecommerce and digital leadership. Followed by Ambarish Mitra, CEO of Blippar talking about AI, Computer vision and the future of Brand Experience. Perhaps the session I most looked forward to was Mark Adams, SVP Innovation of Vice. Not only was it about connecting to a youth audience but I am a big fan of the Vice brand.  

Across the event, lots of sessions focused on programmatic bidding and digital analytics. The stands were dominated by digital agencies, ad buyers and digital intelligence providers. The Next Big Thing was a great zone curated by Unilver where a number of new start-ups showcased their ideas. There was a real international feel to the event. 

I attended further talks from Wow analytics on their web tracking and visitor identification platform and a session from Accident Help Line on collaborative marketing. The Wow analytics session was notable for the novel use of the Scoville Scale to categorise the relative heat of customer leads. I was finally able to confirm Habaneros have more capsicum then Scotch Bonnet, ending a long running argument. This was not my only take home though! Both presentations were interesting and had the right balance between engaging content and business promotion.  

I don’t know the attendee list, so am not sure whether it was well attended by HE marketers. I would definitely recommend people give it a try, it’s free after all. Perhaps see you there next year..?

 Onion, chilli and visitor identification with Wow analytic - a presentation of many layers.

Onion, chilli and visitor identification with Wow analytic - a presentation of many layers.

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