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What they do: a look at LinkedIn profiles

LinkedIn is an Aladdin’s Cave of data and I for one was very excited when the released University Pages earlier in the year. A great example of using data they already hold to tell a different story.

I had a look at some of the key alumni stats for 149 universities. This is based on professionals inputting where they studied, in their profile CV on LinkedIn.

 Average number of professionals who have attended one of the 149 universities measured. 

Average number of professionals who have attended one of the 149 universities measured. 

Who has the most alumni on LinkedIn?

 Top 10 universities ranked by number of alumni (rounded to nearest 1000) 

Top 10 universities ranked by number of alumni (rounded to nearest 1000) 

The majority of the universities  in the top 10 are large however some like LSE are smaller in student size. I had a look at alumni size compared to the current student population and found on average  there were 2.5 times  more alumni compared to current students. Some institutions had a much higher ratio...

 Top ranked universities by ratio of alumni to current student size 

Top ranked universities by ratio of alumni to current student size 

The point is the alumni from the above institutions are more likely to say they attended these institutions then others. This could be because some graduates have more pride in the institution they attended and are more likely to input where they studied compared to others. It could be that some alumni work in sectors that are less likely to need to network and therefore are under-represented on LinkedIn. There is always the possibility that some of these people never actually attended and there is a element of fantasy....

Another great feature of LinkedIn is the ability to see what sectors alumni from different universities are currently working in. 

 Screen grab of a university page on LinkedIn showing most frequent employment sector of alumni (what they do) as well as where they work and top employers. 

Screen grab of a university page on LinkedIn showing most frequent employment sector of alumni (what they do) as well as where they work and top employers. 

Having had a look at the top sector for each university (the sector the biggest proportion of alumni work in by university)  I found that...

 Table of top sectors for alumni of UK universities to work in

Table of top sectors for alumni of UK universities to work in

 Pie chart of top employment sectors for alumni of UK universities 

Pie chart of top employment sectors for alumni of UK universities 

The largest employment sector was sales at 27%. It could be that sales people are more likely to use LinkedIn for networking. Perhaps it could be a nod towards the  recent CIPD study which said 58% of graduates are in non-graduate roles. 

Here are some examples of the top employment sectors by university. This is a count of the top "What they do" sectors for 149 universities.

Who had Legal sector as the top "What they do" sector: 

 The universities where the majority of their alumni on LinkedIn work in the Legal sector 

The universities where the majority of their alumni on LinkedIn work in the Legal sector 

Who had Information Technology as the top " What they do" sector: 

 The universities where the majority of their alumni on Linked in work in the Information and Technology sector. 

The universities where the majority of their alumni on Linked in work in the Information and Technology sector. 

Obviously LinkedIn is a dynamic platform and will change as more users sign up, this is only representative of numbers in early August 2015. It is also subjective on what LinkedIn counts as a sector. 

Nevertheless, I think as LinkedIn grows and encourages a younger audience to sign up, it will become an important research tool for adolescents. Want to work for a particular company? Well look at which university is most likely to send grads there. Want to work in a particular sector? It is easy to see who currently  has the most graduates working in those sectors. As more and more people wake up to the benefit of having a professional network and the LinkedIn community grows, this is an interesting function to keep an eye on. 

Student numbers from HESA www,hesa.ac.uk 

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